Introduction
Since you are selling out of an eCommerce stand, whiling away prices wholesale, or are at least attempting to fix the right selling rate on your product, then it is essential to be familiar with markup and margin. But compute it by hand? That is where things can go wrong.
Our Markup Calculator on AizoroTools.com allows removing the guess work in price setting. Simply on your inputs of cost, selling price, or markup percentage or margin, the missing one will be computed immediately.
The tool is ideal with retail, business, financial and freelance professionals who want to price in a smart and profitable manner.
💵 Markup & Margin Calculator
Enter any two values below to calculate the rest.
What Is Markup?
Markup is the amount added to the cost of goods sold (COGS) to set the selling price. It’s usually expressed as a percentage of the cost.
Markup Formula:
Example:
Cost = $50
Selling Price = $75
Markup = (75 – 50) / 50 × 100 = 50%
What Is Margin?
Margin is the profit as a percentage of the selling price.
Margin Formula:
Example:
Cost = $50
Selling Price = $75
Margin = (25 / 75) × 100 = 33.33%
What the Markup Calculator Can Do
This calculator helps you compute:
✅ Selling price based on cost and markup
✅ Margin based on cost and price
✅ Markup based on cost and price
✅ Missing value in any pricing formula
You just need to input any two values, and the calculator does the rest.
Inputs You Can Use
Enter any two of the following:
1. Cost of Goods Sold (COGS)
This is the base cost it takes to make or purchase the product.
Example:$40
2. Selling Price
This is what you plan to sell the product for.
Example:$60
3. Markup (%)
Percentage added over cost to determine selling price.
Example:50%
4. Margin (%)
Profit percentage calculated from the final selling price.
Example:33.33%
Example Calculations
Example 1: Calculate Selling Price with Cost and Markup
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Cost: $100
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Markup: 30%
Formula:
Selling Price = Cost × (1 + Markup%)
= 100 × (1 + 0.30) = $130
Example 2: Calculate Margin with Cost and Selling Price
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Cost: $80
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Selling Price: $120
Formula:
Margin = (120 – 80) / 120 = 0.3333 → 33.33%
Example 3: Find Markup from Price and Cost
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Cost: $50
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Price: $75
Formula:
Markup = (75 – 50) / 50 = 0.5 → 50%
Example 4: Find Cost from Selling Price and Margin
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Selling Price: $100
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Margin: 25%
Formula:
Cost = Selling Price × (1 – Margin)
= 100 × (1 – 0.25) = $75
Difference Between Markup and Margin
| Feature | Markup | Margin |
|---|---|---|
| Based on | Cost | Selling Price |
| Formula | (Price – Cost) ÷ Cost | (Price – Cost) ÷ Price |
| Expressed as | % over cost | % of selling price |
| Focused on | How much to increase the cost | How much profit you’re making |
Tip:
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Use markup when setting prices.
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Use margin when analyzing profitability.
Who Should Use This Calculator?
This tool is great for:
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Retailers: Set profitable prices for products
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Wholesalers: Calculate discounts and bulk pricing
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eCommerce sellers: Track margins for online listings
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Freelancers: Price services with a fixed margin
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Accountants/Analysts: Forecast revenue and margin targets
Why It’s Better Than Doing It Manually
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✅ No spreadsheet formulas
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✅ Handles decimals and percentage rounding
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✅ Works instantly online
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✅ Free to use anytime
You can even save or copy results for easy reporting.
How to Use the Markup Calculator
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Enter any two of these:
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Cost of Goods Sold
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Selling Price
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Markup %
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Margin %
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Click Calculate
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Instantly see:
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All other values
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Final profit per item
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Total markup and margin
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Fast, accurate, and no sign-up required.
FAQs
Is markup the same as margin?
No. Markup is based on cost, while margin is based on selling price. They are related but not interchangeable.
Can I calculate price from margin?
Yes! Just enter the cost and margin into the calculator. It will estimate your selling price instantly.
What is a good markup or margin?
Depends on industry:
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Retail: Markup 30–50%
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Services: Margin 20–40%
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SaaS: Margin often 70%+
Use the calculator to test different pricing strategies!
Summary
The Markup Calculator at AizoroTools.com gives you the power to make smart pricing decisions in seconds. Whether you’re determining selling price, calculating margin, or trying to hit a specific markup target—this tool does the math for you.
No more spreadsheet headaches. Just input and calculate.
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